Audi 'Birth'


Mill+ worked in close collaboration with BBH and Creative Consultant Rupert Sanders to push the boundaries of VFX, creating a fully CG commercial for Audi’s ‘Birth’. Directed by Mill+’s Andrew Proctor, the film sees Audi’s iconic R8 model giving birth to the new sleek RS 3 Sportback in a futuristic and atmospheric birthing chamber. The Mill team of VFX artists carefully crafted the cars and environment entirely in CG to help create a powerful, mechanical and organic spot.
Learn more: themill.com/portfolio/2200/birth-

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Cast: The Mill

Tags: Mill+, Audi, CG, VFX, London, Audi RS 3, Rupert Sanders, Andrew Proctor, car, automobile and environment

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